Knud Moller

Knud Møller

Personal

Born 27. May 1942. Married.

Education

  • University of Keele, (MA– Geography)
  • Birmingham Polytechnic, Diploma in Town Planning.
  • Staffordshire University, Diploma in Professional Management.

Qualifications

  • Fellow of the Royal Statistical Society.
  • Member of East Cheshire Chamber of Commerce and Enterprise (ECCCE).

Employment

City of Stoke-on-Trent, Directorate of Corporate Resources, Swift House, Glebe Street, Stoke-on-Trent, ST4 1HP. Until end of May 2007.

However, I wished to keep active professionally and continue to make a contribution using the skills, knowledge and experience I had acquired while in formal employment.

From January 2007 I have therefore worked towards developing an independent research consultancy starting with the development of this website www.kvmresearch.co.uk.

Research Consultancy

From January 2007 I have been working towards developing an independent research consultancy starting with the development of this website www.kvmresearch.co.uk. It has been revised and updated during the spring and early summer of 2015 and is currently undergoing further changes.

The work of the consultancy is focussed on the following areas:

Market Research

This work has resulted in assignments for local retailers, assessing their local markets based on published statistics including Census information and surveys of their current customers.

This work is aimed at giving guidance for new areas of expansion and new products and services customers wish to see. 

Property Research

In addition I have developed a large database of advertised property prices. Analyses of extracts from this database have appeared in local media including ‘The Sentinel’, ‘Congleton Chronicle’, ‘Focus’, mouthpiece of the North Staffordshire Chamber of Commerce and Industry and Odd Rode Parish Magazine.

The property research seeks out information that is of benefit to operators in the property industry and their business plans.

General Research

Over the years I have also done a lot of research into other areas as the issues became a concern for me. This included some studies into migration and commuter patterns based on the 2001 Census within and around Stoke-on-Trent, completed just before I left the City Council; a 5 year study into the life of slugs within my garden where they had become something of a menace (I was told that the study was very good and comprehensive, but did not reveal anything, that was not already known); an anglo-danish (dansk-engelsk) dictionary of nouns; the attendance at football matches; working conditions of researchers who at the time were seen to be somewhat overlooked; Town Reports.

Censuses

Much of my research is based on information extracted from successive censuses. I am a very firm believer in the value of the censuses as an unparalleled source of information for market research purposes. Over time each census may become somewhat outdated, but it remains true that there is no other source with such a wealth of socio-economic information. No amount of estimation or partial surveys locally, regionally or nationally will be able to match the censuses for comprehensiveness or accuracy. I am therefore particularly pleased that planning for the 2021 Census is now underway.

Planning

Despite a disagreement with the Royal Town Planning Institute which caused me to resign from that organisation I have maintained an interest in town and country planning issues. I keep this interest alive through my membership of Odd Rode Parish Council and CPRE.

Odd Rode Parish Council

I am a firm believer in local democracy and therefore applied for membership of and was co-opted to Odd Rode Parish Council in November 2002. I was elected chair of the full council a year later until May 2004. I chaired its Planning Committee from 2006 to 2012 and is still a member of that committee.

Following the completion of the Parish Plan (published 2006) I chaired a working party which eventually completed a Village Design Statement in 2011.

Currently I am a member of a team of residents and councillors who are working towards a Neighbourhood Plan for Odd Rode.

CPRE

These years the open countryside is under threat as never before. It is a very precious resource which, once it has been built on and concreted or tarmacked over, will have been lost for many decades if not centuries to come. The open countryside with all its natural wildlife must therefore be protected and only built upon if there is absolutely no alternative.

I am therefore a member of the Campaign to Protect Rural England (CPRE) and have from time to time commented on planning applications where developers seek to intrude into the open countryside.

Parkinson’s

I was formally diagnosed with Parkinson's Disease in June 2008, but the symptoms probably began to emerge in the autumn of 2006. I have since become a member of Parkinson's UK and is taking an active interest in their research activities.

As a Research Volunteer I have for the last two years been a member of a panel of lay reviewers of research projects and have to date reviewed 11 projects.

My personal interest is in the concept of self-monitoring, alternative treatments and therapies such as acupuncture, and what lifestyle one can adopt that will or may halt or at least slow down the progress of the disease.

Writing

has been my principal skill and passion since I first learnt to write as evidenced by numerous editorial letters over the years. I take great pride in ensuring that my words express exactly what I want to say.

I am frequently getting annoyed by people who do not seem to know the difference between a ‘principle’ and a ‘principal’, between ‘oral’ and ‘verbal’, between ‘there’ and ‘their’ (eg “I wish to go there” and “I am their friend”) or if they do know, do not seem to take a second look at what they have written.

Also double meanings such as: “We have an ageing population that is getting older!”

Why substitute new words for old with the same meaning such as ‘sarni’ instead of ‘sandwich’ or “I am sat on the chair” instead of “I am sitting on the chair”

Skills:

  1. Comprehensive knowledge of sources of published statistics for use in market research
  2. Extensive knowledge of the areas of North Staffordshire and East Cheshire, their geography, history and local governance
  3. Extensive knowledge of the property markets within North Staffordshire and East Cheshire
  4. Experienced user of Windows, MS Office, Excel and Access
  5. Knowledge and experience of statistics and survey techniques
  6. Excellent writing skills
  7. Being thorough
  8. Attention to detail