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Why a Business Plan?

Every business should have a Business Plan. You may not have a plan because

1. you don't need one
2. it is a waste of time
3. issues are too complicated
4. you have not got time

The Business Plan is essentially a reference document for yourself, but you will need a plan if you wish to secure funding from sources other than yourself ie a bank. A Business Plan helps you to:

• clarify your business idea
• spot potential problems
• set out your goals
• measure your progress

In simple terms the Business Plan has three elements:

1. Status Quo: Where are you now?
2. Objectives, targets, goals.
3. Plan of action.

In other words: This is where we are now, this is where we want to be at some future date and this is how we plan to get there.

Assessment and Research

Assessment of Status Quo will involve separate analyses of the Business' role in the wider community, the political and economic environment and the likely demand for your product or service in other words it will involve some Market Research.

your area and its people?

can help you get started with a Market Assessment and Customer Survey.

While you get on with the main task of producing and selling your products and services and engaging with existing customers.

A Market Assessment will tell you how many live in an estimated catchment area, their age, their occupation and much else; you will get details about housing, car ownership, how they travel to work, their average income and expenditure habits.

A Customer Survey is a way to help the customers helping you to give them the service they want and for you to get to know the type of people you serve. It will also help delineating your catchment area more precisely.

Attract more customers: If you know the people in your area you will have an idea of what it is that attracts them and thus the potential for expansion.

Plan the future of your business and any promotional activity will be better focussed. We can pinpoint areas where your type of customer live and thus advise on your strategy for further expansion.

A written Business Plan which shows proven potential for expansion will also be an asset if and when you hand over to someone else.

The Property Market

If you are involved in the property market you will need analysis of how prices are changing between areas, between different types of property and over time so that you can advice your clients accordingly.

can help you get started, providing you with an up-to-date

Town Report: It will contain brief sections on various issues: Population; transport; major retailers; banks; earnings;house prices; council tax; and town planning issues. It will enable you to gain a full understanding of a town's socio-economic and demographic profile.

A survey of business premises by area will show you where premises are cheap and where they are expensive within North Staffordshire and East Cheshire and therefore where it will be most profitable to place your investment. It can show you the latest trends in the advertised purchase price and the advertised rent of industrial, warehouse, office and retail premises. It can show you the latest trends in the advertised purchase price and the advertised rent of older and more recent commercial developments. It can show you which properties are the most profitable to buy as investments.

A survey of residential premises by area will show you where houses and flats are cheap and where they are expensive within North Staffordshire and East Cheshire. It can show you the latest trends in the advertised purchase price and the advertised rent of older and more recent residential developments. It can show you which type of property is and in which area it is most profitable to place your investment.